‘Botanique’ is a concept I created for a plant shop & café focused on creating a sense of community around the up-keep of houseplants. The plant shop would sell a variety of products and would also provide a ‘Plant Hospital’ service in which customers can revive their dying plants.

The logo needed to span the range of different areas of the brand whilst retaining a strong aesthetic. The construction of the logo includes a geometric modular system in which illustrations and typography interplay to differentiate areas of the brand.


  • Branding